Neo-Ballad Movement

Well known figure in campus ballad Ye Bei

In 1990s, influenced by Taiwan's campus ballads, songwriters and singers in Beijing started a "Neo-Ballad Movement", bringing this music genre to its peak and creating some remarkable Chinese pop classics.

Through the medium of the campus ballad, Lao Lang, Shen Qing, Ye Bei and Pu Shu became very popular in this era. The songs they sang, like My Dear Deskmate, Youth and Where Have All The Flowers Gone will forever remain in the memory of that generation.

However, as campus ballads were full of sadness and blues, this kind of music struggled for mainstream popularity and largely occupied a side-stage.